Quanto você precisa esperar que você vai pagar por um bem Otimização de anúncios

If you’re a current customer, please note your campaigns and tracking pixel are still live and your logins are unchanged.

A user visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression.

Utilizando este aplicativo do Gerenciador do Anúncios para iOS e Android, você Pode vir a ficar do olho nas suas campanhas por qualquer lugar e ainda acessar a elevado parte DE funcionalidades do Gerenciador do Anúncios disponível no desktop.

Set ad targeting to buy only high-value impressions shown to the right audience. Save money on second-price auctions and pay just $0.1 more than the second bid. Adjust, stop, or boost campaigns based on real-time performance reports. To sum up, companies that leverage RTB programmatic don't have to buy inventory in bulk. Rather than wasting money on untargeted or irrelevant traffic, they consider every impression before paying for it. What Technology to Use to Buy Traffic via RTB?

Atualmente é a estratégia de publicidade online mais utilizada, pois passamos mais tempo conectados a um smartphone do qual qualquer outro dispositivo. Isso faz com de que as marcas escolham adaptar os seus anúncios ao formato Mobile.

With RTB, advertisers can monitor their campaigns easily without relying on vendors. No need to reach out to multiple publishers and ask for reports, you can get them yourself on your DSP.

Increasing ROI: When using a DSP to access ad exchanges, advertisers can adjust their settings to home in on the most relevant inventory for them, cutting down on wasted ad impressions and maximizing conversions.

Caso prefiras usar uma campanha ou 1 conjunto por anúncios existente, aprende a criar 1 anúncio novo utilizando uma campanha existente.

Se preferir usar uma campanha ou um Argumento de anúncios existente, saiba como produzir um anúncio com uma campanha existente.

In short, RTB is always done through programmatic advertising, but programmatic advertising doesn’t always use RTB.

Ad fraud happens when scammers (or any parties with ill intent) try to trick digital ad networks by falsifying impressions and clicks using bots. Obviously, bots aren’t real people — so they aren’t potential buyers you can eventually convert into check here customers.

When purchasing ads through RTB, you buy one impression at a time. This means that every time a website visitor or mobile app user visits a publisher's site, you're able to assess that person's particular profile and see if it matches your target audience.

Real-time bidding processes happen almost any time we visit a webpage or a mobile app with the ads that we see being decided in less than cem milliseconds.

It’s important to note that advertisers don’t pay for each individual impression. Instead, publishers charge based on eCPM, or the cost per thousand impressions.